Kids Posh Togs

Joules was created in 1980 by first selling country clothes at country shows.  Therefore, outdoor living and British traditions form the basis of the Joules brand.  The Joules own brand was introduced in 1999, followed by the children’s range (or Little Joules in the Spring of 2005).

The Joules collection is practical, wholesome and stylish.  Classic, soft and easy to wear.  Traditional but with quirky extras.  Joules always turns heads and wins hearts.